As you can see from this photo the owl was actually on display at a falconry centre and so was easy to photograph. For those who are interested I took the photo when on honeymoon at Dalhousie Castle and the Little Owl is called Puck.
If we are honest about how we took a photo then people don't feel misled. I'd say that most of us are open and honest about how we take photos, unfortunately the actions of a small minority mean that you can never be too sure if the photo you are looking at is of real wildlife or if it is staged.
I guess the moral of the story is that a good photo is a good photo; be open and honest about how it was taken and people will then choose how impressed to be!